Strategic Vigilance as an Entry Point to Support the Brand in Health Clubs

Strategic vigilance is a precise information system through it the organization aims at forming a comprehensive overview on its internal and external environment by strategic surveillance of changes for the present analysis and future prediction by collecting and providing precise information to upgrade organizational knowledge and to support decision makers within the organization.

To view the brand as one of the sources of achieving a sustainable competitive advantage, as one of the sources of profits in the future, as an important and pivotal asset of the organizational assets owned by the establishment, it becomes difficult for health clubs to stay in the competition hence, they have to provide services to customers and have to be leading and pioneering . The potential of competition through maintaining and supporting the brand can distinguish between one health club and another.
the objective of this research was to study the strategic vigilance as an entry point to support the brand in health clubs. The descriptive method was used, the sample consisted of (110) persons of staff working at private brand health clubs. The researcher used a questionnaire form of strategic vigilance as an entry point to support the brand in health clubs designed by the researcher as a tool to collect data.
The results concluded that dimensions of strategic vigilance were identified by arranging such dimensions descendingly: environmental vigilance, marketing vigilance, technological vigilance and competitive vigilance. The score of performing strategic vigilance of the administrative staff in health clubs was high