A proposed model for brand management in Onaizah colleges

Document Type : Original Article

Author

Faculty of Physical Education, Port Said University Assistant Professor at Unaizah National Colleges in the Kingdom of Saudi Arabia

Abstract

The study aimed to develop a model for brand management in Onaizah Al-Ahlia colleges, by identifying the objective of brand management in Onaizah Al-Ahlia colleges, the brand values ​​of Onaizah Al-Ahlia colleges, the perceived quality of the trademark in Onaizah Al-Ahlia colleges, and brand loyalty in Onaizah Al-Ahlia colleges, And the advertisement and advertisement of the trademark in Onaizah Al-Ahlia colleges, and the researcher used the survey method. The study sample included (124) individuals from the faculties of Onaizah Al-Ahlia colleges. The data collection tools included documentary content analysis, personal interview, and questionnaire ، The study concluded that Onaizah Al-Ahlia Colleges are seeking to achieve its desired vision and mission, and Onaizah Al-Ahlia Colleges are keen to adhere to the work ethics of its employees, and Onaizah Al-Ahlia Colleges participate in social responsibility programs to improve its image and spread its brand, and a proposed model for brand management in Onaiza Ahlia Colleges has been developed as The study recommended the necessity of applying the proposed model, continuous evaluation and measuring the brand value of Onaizah Ahlia colleges to achieve growth and continuity, the necessity of attention and clarification of the investment importance of the brand for Onaizah Ahlia Colleges

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