relationship marketing and its relationship to achieving the competitive advantage of some Egyptian Premier League clubs

Document Type : Original Article

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Department of Sports Administration, Faculty of Physical Education and sports , Damietta University, Egypt

Abstract

The aim of the research is to identify the dimensions of relationship marketing in order to achieve the competitive advantage of the Egyptian Premier League clubs, and the importance of the research is represented by the need to innovate services and products that give the sports flute a unique advantage over other competitors, and to reveal the nature of the relations between the club and its various fans, and the need Continuing to maintain the sports consumer, advancing football clubs in terms of marketing to increase economic returns, and keeping pace with the changes taking place in the Egyptian clubs environment in line with the needs of consumers, and accordingly the researcher applied the opinion questionnaire form on a sample of (950) members of the (Zamalek, Al Ittihad) club Alexandria, Tanta) of both sexes (males, females), using a simple random sample. The most important results were that the club’s management is keen on confidentiality of members ’personal information, and that the club’s services are not characterized by diversity. The club’s management and its employees use modern means of communication such as social networking sites to communicate with consumers of the club’s services, and the administration provides the best solutions to solve its members’ problems, in addition to To find the best and easiest way to communicate with members, that the club does not offer the best offers that achieve consumer commitment and ensure loyalty.

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