Crisis strategy for investment strategy recreational activities in the gaps In the sports area, Minya Governorate

Document Type : Original Article

Authors

1 Physical Education, Minia University, Department of Sports Management

2 Faculty of Physical Education, Minia University

Abstract

The research aimed to develop a strategy to invest recreational activities in light of the marketing gaps in sports facilities in Minya Governorate. The researchers used the descriptive approach using the survey method. They also used the questionnaire as a main tool for data collection. The study sample was chosen by the intentional method and consists of (7) sports facilities in the Directorate Youth and Sports in Minya Governorate, with a total of (92) officials, specialists and administrators at a rate of 100%, (13) officials at the Directorate of Youth and Sports, (79) specialists and administrators, and (20) specialists and administrators were selected for the survey study at a rate of 16%, (72) of them for the study In addition to the number (190) of the reluctant to benefit from the services provided by 8%, (70) of the beneficiaries were selected for the exploratory study, (120) for the basic study

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