Members' understanding intelligence as an input for the development of sports club services .

Document Type : Original Article

Authors

1 Faculty of Physical Education, Girls of the island, Helwan University. Cairo. Egypt

2 Sports management and recreation in physical education for girls , Helwaan university

Abstract

This study was conducted to identify marketing intelligence as an entry point for the development of sports clubs on a survey sample of 80 sports activity officials, administrators, coaches and players and a basic sample of 220 sports activity officials, administrators, coaches and players (Al-Ahly - the Tigris Valley - Taraneh - Al-Zuhur - Egyptian hunting - the jungle - Gadrens - Golf - Maadi-Alzamalik - Blantium - railway). The researcher used the descriptive method in its survey style, and from the data and information collection tools the questionnaire was designed by the researcher, and one of the most important results is that the club management provides High-quality services in light of the members' survey, seek to attract new members by obtaining intelligence information, set prices for the services provided to members appropriate with the quality of service, and one of the most important recommendations is that the club management encourages employees to present new ideas that contribute to increasing the quality of service and attract new members, Getting to know the opinions of members about the services provided periodically in order to maintain their membership, meeting the needs and desires of current and new members in order to win their loyalty .

Keywords : intelligence , Marketing , club

Keywords

Files

Share

How to cite

Statistics