Universities Sport Activates Marketing Reality From the opinion Student Affairs Employees in the Kingdom of Bahrain

The current study aimed to identify the opinion of the employees of the Student Affairs Department at public and private universities in the Kingdom Bahrain regarding the objectives of marketing university sports activities and competitions, identify the best marketing methods and the most important marketing obstacles. The study also aimed to identify the significance of the differences in marketing process obstacles due to some demographic variables. The field study was applied to a stratified random sample of 15٠ employees from all universities. The current study relied on a survey of the opinion of student affairs employees working in universities about the reality of marketing sports activities. The survey consists of two parts, first part included primary data and the second part included the axes of the study, which was: the opinion of goals of marketing sports activities at the university, level, the opinion on the used marketing methods and the obstacles facing marketing sports activities. The validity and reliability of the tool was verified by statistical methods.The study concluded that the reality of marketing university sports activities regarding objectives and obstacles came in at a very low percentage, while the methods for marketing sports activities came in at a percentage below average.The study showed that there are no statistically significant differences between the genders in the obstacles and that there are statistically significant differences attributed to the years of experience and educational level.The study recommended the need to focus on improving and developing sports marketing practices for university activities Bahrain,.