The reality of quality marketing and its role in attracting subscribers to health clubs in Cairo Governorate

Document Type : Original Article

Authors

1 Faculty of Physical Education for Girls، Helwan University ، Cairo ، Egypt

2 Department of Sports Management and Recreation ، Faculty of Physical Education for Girls ، Helwan University، Egypt ، Cairo

3 Department of Sport Management ، Faculty of Physical Education for Girls ، Helwan University ،Cairo ، Egypt

Abstract

Abstract
This study was conducted with the aim of identifying the reality of
the quality of marketing and its role in attracting subscribers to
health clubs in Cairo Governorate. The researcher used the
descriptive method in its survey style, and the sample was chosen
randomly, and its number reached (130) health club workers in
Cairo Governorate, with (30) health club workers as a sample. A
survey of the research community and outside the basic sample,
(100) of health club workers as a basic sample. To obtain data,
the researcher built a questionnaire form designed by the
researcher as a tool for collecting data. One of the most important
findings that the researcher reached in this study is that the
quality of marketing and advertising and its role in attracting
subscribers to clubs The Health Club in Cairo Governorate
achieves a high score with a relative weight of (85%), which is
represented by: I, as one of the health club workers, see that the
senior management believes that the health club management
has experience and the ability to solve problems and uses
modern marketing methods. Among the most important
recommendations is the need for the health club to pay attention
to providing appropriate price offers to subscribers. For all the
services provided to them, they use eye-catching and innovative
advertising methods to advertise their services

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