and its role in attracting subscribers to health clubs in Cairo Governorate

Document Type : Original Article

Authors

1 Department of Sports Management, Faculty of Physical Education for Girls, Helwan University, cairo

2 Faculty of Physical Education for Girls, Helwan University Department of Sports Management and Recreation

Abstract

This study was conducted with the aim of identifying the reality of exploring marketing opportunities to develop health club services, where the researcher used the descriptive method using a survey method, and the sample was chosen randomly. Its group reached (127) health club workers, with (30) club workers as an exploratory sample from the research community and outside the basic sample. (97) of health club workers as a basic sample. To obtain data, the researcher used a questionnaire form designed by the researcher to collect data. Among the most important results reached by this study is achieving a high score with a relative weight of (88.79%) following specific and advanced mechanisms and plans that contribute to Increasing the number of members in the health club, which is represented by adopting various marketing techniques and methods that greatly help in attracting new members to the health club. Among the most important recommendations is the necessity of developing procrastination methods and means that facilitate the process of attracting new members to the health club, and paying attention to developing human resources that contribute to providing various services. compatible with the members.

Keywords: marketing, health clubs

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