The reality of entrepreneurial marketing from the perspective of risk management in some sports activity academies in Cairo and Giza governorates

Samir, Yasmin; Hafni, Dina; Shaltout, Abeer

doi:10.21608/ijssaa.2025.373747.2417

The reality of entrepreneurial marketing from the perspective of risk management in some sports activity academies in Cairo and Giza governorates

Articles in Press

Document Type : Original Article

Authors

¹ Helwan University - physical education

² professor of sports management and head of the Department of sports management and Recreation sciences at the Faculty of Sports Sciences Helwan University.

³ professor of Sports Management, Department of sports management and Recreation Sciences, Faculty of Sports Sciences, Helwan University

10.21608/ijssaa.2025.373747.2417

Abstract

Any marketing department in sports activity academies or other institutions puts within the marketing plan that it prepares a complete chapter on the risks that are expected to occur in the marketing plan that will be applied, and through this perception of risks, the Academy begins to work to prevent this from happening by making changes in the marketing plan to suit the market and the customer, and also aims to avoid the customer or the Academy in any material loss, the research aims to study the reality of entrepreneurial marketing from the perspective of risk management in some sports activity academies in Cairo and Giza, where the researcher designed a questionnaire to collect the data of the current study entitled" The reality is determined by the entrepreneurial marketing from the perspective of risk management in some sports activity academies in Cairo and Giza governorates,"and the researcher used the descriptive method in its survey style due to its relevance to the nature of the research, the sample was selected randomly from the research community, where it included a number of (350) working individuals (administrators - coaches) of sports academies in some clubs in Cairo and Giza, and one of the most important results she is interested in studying and analyzing various activities to avoid exposure to risks.

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