E-Marketing Communications and its Role in Promoting Sports Tourism in the Arab Republic of Egypt

Document Type : Original Article

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Faculty of Physical Education, Helwan University, Cairo, Egypt

Abstract

 The aim of the research is to identify the role of electronic marketing communication in promoting sports tourism in the Arab Republic of Egypt by identifying the reality of applying the dimensions of electronic marketing communications in promoting sports tourism and the nature of electronic marketing information provided to promote sports tourism. And obstacles to the promotion of sports tourism in the Arab Republic of Egypt .
The researcher used the descriptive approach (Survey Methodology). The research community is responsible for tourism in the Ministry of Tourism and the employees of tourism facilities in the Arab Republic of Egypt and some academic professors in physical education colleges and tourism and hotel colleges .
To collect research data, the researcher used the analysis of documents and records and the role of electronic marketing communications in promoting sports tourism in the Arab Republic of Egypt .
The most important results of electronic marketing communications have played a major role in promoting sports tourism in the Arab Republic of Egypt if used according to scientific and methodological frameworks. The most important recommendations were the necessity of relying on electronic marketing communications in promoting sports tourism activities in the Arab Republic of Egypt .

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