The role of marketing intelligence in maintaining the image of the trademark during the marketing crises "from the viewpoint of employees of some companies sponsoring Egyptian sports"

The research aims to identify the role of the marketing intelligence that Egyptian sports sponsoring companies play in maintaining the image of the trademark during marketing crises, and that determines the consumer’s awareness of the brand’s personality, the marketing crisis management strategies of the Egyptian sports sponsors, and the image of the Egyptian sport Marketing intelligence in shaping the consumer brand image through marketing crises.
The researcher used the descriptive method (the survey studies method), the research community is represented in the workers in marketing and sports care in sports institutions (Ministry of Youth and Sports, the Egyptian Olympic Committee, sports federations, sports clubs) and workers in the Egyptian sports sponsorships and the sports and advertising in the field of sports From the Faculty of Commerce and Sports Administration departments at the colleges of Mathematics Education, the researcher has chosen a random sample of (82) individuals.
To collect data for the research, the researcher used to analyze documents and records and survey the role of the marketing intelligence of Egyptian sports sponsors in maintaining the brand image during marketing crises.
One of the most important results was the marketing intelligence strategies contributing to shaping the brand image of consumers through marketing crises, and one of the most important recommendations was the sponsoring companies' reliance on marketing intelligence because of the marketing power of the Egyptian sports sponsors.