The role of electronic advertising in the purchasing decision of consumers of sports products in the Arab Republic of Egypt

This research aims to identify the role of electronic advertising in the purchasing decision of consumers of sports products in the Arab Republic of Egypt, and the research was conducted on a sample of (394) from the consumers of sports products via the Internet in the Arab Republic of Egypt, from different economic levels, whether low, medium or high The sample was chosen randomly, and the research tools included the general sample primary data form for the sample, the electronic advertising questionnaire with its axes, and the purchasing decision questionnaire with its axes, the data was collected by applying questionnaire forms, and the collected, tabulated and tabulated data collected and analyzed Statistically and using appropriate statistical methods through Spss, this research followed the descriptive analytical approach.
In order to reach the most important results of the research, which confirms that a positive correlation was found statistically significant at the level of (0.01) between the electronic advertisement and the purchasing decision for consumers of sports products via the Internet, and the presence of a negative correlation statistically significant at the level of (0.05) between the sources of the purchasing decision and the type of the research sample, and there are differences Statistical function at the level (0.05) between the averages of male and female degrees in the purchasing decision questionnaire at purchasing habits where the value of (1.209) was in favor of males,