Technological innovation and its role in improving the marketing performance of sports clubs in the Arab Republic of Egypt

The research aims to identify the role of technological innovation in improving the marketing performance of sports clubs in the Arab Republic of Egypt. The researcher used the descriptive method "survey studies, case study."
The research community is made up of the national sports clubs, whose number is (635) six hundred and thirty-five community clubs at the level of the Republic, and the researcher has selected (63) sixty-three clubs divided into three sectors (Alexandria, Lower Egypt, Greater Cairo Sector, North Upper Egypt)
The researcher selected the research sample using the random stratified method of (13) clubs with a percentage of (20.63%) of the research community, and the researcher distributed (90) questionnaires to the basic sample, and the researcher was able to collect (73) forms After examining the sample responses to the forms and excluding the incomplete forms, the researcher was able to obtain (70) completed questionnaires, which were distributed to the clubs according to the geographical division.
The researcher used to collect research data (analysis of documents and records, a questionnaire of technological innovation and its role in improving the marketing performance of sports clubs in the Arab Republic of Egypt).
Among the most important results of the research is the contribution of creativity in building the club's market strategies by developing the administrative policies used to target a segment of the public and working to provide, focus and diversify services and activities in line with their various needs.